Hearing the national anthem of your country during the FIFA World Cup is such an emotive moment.

Unfortunately, people with total hearing impairment can’t feel the same passion
because images without sound lack the impact.

So we’ll bring this excitement to them, through our sponsorship within the beautiful sport: The Player Escort program.

These kids will be taught national anthems in sign language during the previous months leading to the game.

And when they step into the field, people broadcasting from all around the world will see them perform the gestures, promoting inclusion on screen for those who can’t hear, making them feel seen.