Google Pixel’s promise is to help people  be seen, be heard and belong. 

Sadly, during the 2022 World Cup at Qatar, the laws of the country didn’t feel the same way.

Due to the strict laws of this country, no sign of affection, expression or support to the LGBTQ+ community could be shown at the biggest sport event in the world.

We were about to change that with a simple idea.

Google’s colors are ALMOST the same colors as the LGBTQ+ flag and the truth is, no one really knows them by memory, so we just needed to alter one shade of yellow and add an extra color to make them recognizable to millions of people.

The plan? Just advertise. Literally. Put our new logo on thousands of billboards around the country and buy media as Google would normally do.

With a simple change, LGBTQ+ was present in Qatar again.